Stoke fills your calendar with qualified high-net-worth prospects: business owners, executives, retirees, and inheritors. No hour-long prospecting sessions. Built for FINRA/SEC compliance. No agency fees.
Lead gen agencies, generic outreach tools, and cold-call lists all share the same fatal flaw: they weren't built for registered advisors. That makes them slow, expensive, and one complaint away from a compliance incident.
$2K–$5K/month, leads resold to 5+ advisors, no performance guarantee. You're paying for the pitch, not the pipeline. And when the month is up, you start over.
Advisors spend 10+ hours weekly on prospecting tasks that don't scale. Every hour on LinkedIn or cold lists is an hour not spent with clients who pay you.
Instantly, Apollo, and Clay were built for SaaS companies, not registered advisors. They have zero awareness of FINRA Rule 2210 or the SEC Marketing Rule. You're flying blind.
Generic targeting sends you consumer-tier leads or RIAs outside your AUM sweet spot. Generic copy gets deleted. Every misfire costs you time and credibility.
of independent advisors cite new client acquisition as their single biggest business challenge. The tools available to them were built for everyone except them.
M&A, succession planning, liquidity events. Triggers: SEC filings, transaction activity, founder transitions.
RSUs, stock options, IPO lockup periods, equity compensation. Triggers: company milestones, compensation disclosures.
$1M+ portfolios, transition planning, legacy goals. Triggers: separation from employer, age milestones, benefit distribution dates.
Generational transfers, estate settlement, sudden wealth. Triggers: probate filings, trust disbursements, inherited assets.
Doctors, attorneys, founders, partners. High-income, complexity, planning needs. Triggers: practice ownership, professional transitions.
Define your target archetype (business owners, executives, retirees, or inheritors) along with AUM range and geography. Stoke learns your ideal profile.
Stoke searches SEC/FINRA databases, identifies matching prospects, and generates personalized, compliant emails. Everything is checked against FINRA Rule 2210 and SEC Marketing Rule before sending.
A 5-email sequence runs over 14 days. When someone replies, it stops automatically. You show up, you close.
Instantly, Apollo, and Clay aren't built for registered advisors. They have no awareness of FINRA Rule 2210 or the SEC Marketing Rule, which means using them puts your license at risk. Stoke was designed for this specific problem from day one.
Retail communications to >25 investors in 30 days require registered principal pre-approval. Violations average $10K–$500K in fines. Stoke's templates are built to pass standard compliance review before they touch your prospect list.
Effective November 2022 for RIAs. Governs testimonials, endorsements, and performance claims. No forward-looking return projections (amendment currently stayed). Stoke's content engine is calibrated to this rule: no cherry-picking, no misleading comparisons.
FINRA requires 3 years of records. SEC requires 5. Stoke logs every email sent, every reply received, and every opt-out. Exportable, timestamped, and WORM-archival compatible.
Generic outreach tools don't care about FINRA or the SEC Marketing Rule. They can't care. They were built for SaaS founders, not regulated advisors. Using them isn't just risky. It's using the wrong tool for the job.
An agency bills you every month and hopes for results. Generic tools ship without compliance awareness. Neither was built for you.
| Stoke | Lead Gen Agency | Generic Tools (Instantly, Apollo, Clay) |
|
|---|---|---|---|
| Cost | Fraction of agency cost | $2K–$5K/month | $99–$500/month + your time |
| Compliance awareness | FINRA 2210 + SEC Rule built-in ↗ | Your problem to manage | Not applicable. Built for SaaS |
| Automation | Fully autonomous, 24/7 | Human team, business hours | Requires manual setup and management |
| Prospect targeting | SEC/FINRA data, AUM-filtered | Bought lists, resold to 5+ advisors | General business directories |
| Personalization | Per-prospect research + AI hook | Generic templates | Mail-merge variables only |
| Lead exclusivity | Your prospects only | Resold to multiple advisors | Your list |
| Call booking | Sequence pauses on reply, you show up | You manage follow-up | No booking, just sends |
| Audit logs | Full exportable history, WORM-compatible | None provided | Basic send history only |
| Surfaces business owners during liquidity events | M&A, succession, IPO triggers | No | No |
Stoke is in limited early access for independent advisors managing $10M–$500M AUM. Spots are limited.
Get started — $997/mo See it live first — book a demo →No setup fees. Cancel anytime. Onboarding starts immediately after checkout.